Get ready for a fragrance that’s all about embracing your happiness—on your terms. Lancôme introduces La Vie Est Belle L’Elixir, a radical twist on their iconic scent that celebrates the joy of chasing your dreams. In a world where happiness is constantly being redefined, Lancôme believes that true happiness starts from within—no need for outside validation.

With L’Elixir, the message is clear: it's time to focus on you and what makes you truly happy. Bold, intense, and unapologetically you—this fragrance is all about self-love and breaking free from expectations. It’s more than a scent; it’s a revolution in a bottle.

Created by master perfumers Antoine Maisondieu and Christophe Raynaud, L’Elixir features rich notes of violet leaf, cocoa butter, and raspberry liqueur. Imagine a floral-woody-gourmand blend that’s both sensual and fiercely modern. The iconic smile-shaped bottle? Now even sharper and bolder, designed by Suzanne Dalton to reflect the power of happiness and self-expression.

And the cherry on top? The campaign stars the one and only Julia Roberts, directed by Oscar-winner Damien Chazelle (La La Land, Whiplash), capturing a Parisian dream where Roberts takes charge of her own story—and her happiness.

Ready to find your own happiness? La Vie Est Belle L’Elixir launches in September 2024. Time to rewrite the rules.